Messenger Lite is a slimmed down version of Messenger that offers the core features of Messenger for markets with slower than average internet speeds and a prevalence of basic Android smartphones. It may seem like a smaller addition in the scheme of things, but it opens up new connection capacity to a broad range of consumers, which will not only provide immediate considerations, but may also raise the bar of expectation for brand communications moving forward.By Tom Mulcahy, Engineering Manager for Messenger Liteįurthering our goal to empower people all over the world to stay connected, today we’re launching a new app called Messenger Lite, a standalone version of Messenger for Android. While the main Messenger app is still the most popular messaging tool in most western countries, Messenger Lite is regularly in the top 10 app rankings of dozens of smaller countries, where Facebook has seen its most significant growth of late. This is particularly relevant in developing nations.
Of course, not every business wants to be linking up via video, but having it as an option is always helpful, and having it readily accessible in a Messenger interaction can allow for walk-throughs and similar visual processes for greater interaction. In a brand context, enabling wider use of video can only be beneficial, as it provides new connection opportunities which can further enhance customer connection. Those tools will not, at this stage, be available within Messenger Lite, but having the capacity to take part in video conversations will no doubt appeal to users, and provide another way to connect in a more immediate and engaging way.
Part of the appeal of Messenger video – other than being available within the app that 1.3 billion people are already using every month – is that you can also use Facebook’s Snapchat-esque video masks within the chat.
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